We have one simple objective in mind:

engineer superior cold plunges designed to elevate the performance of pro-athletes. Our patented 4-layer frostbite technology ensures you recover faster, train harder, and achieve peak results.

To achieve this, we're guided by three main values which we follow on a daily basis, helping us craft the products that help our customers recover.

superior quality

We're product centric and considerate of your time (or lack thereof). When you train 5, 10 or 20 hours per week, you can't afford to use low quality products that you can't trust; and you also can't afford to get injured due to overuse injuries. We only make products that are made of the finest materials, and can stand the test of time, while supporting you in achieving your exercise goals.

always improving

We're in a constant pursuit of finding better solutions by learning, observing, testing and iterating. We take pride in leading the way in understanding the latest research, technologies, materials and trends that can help us make better products. We also work with a variety of different athletes, and love the process of understanding new insights and preferences along the way.

more smiles

Almost every company claims to put their customers first, unfortunately this is very seldom the case. Here at AlphaTank we make sure to answer every single email, DM, phone call or postcard that comes our way. Apart from that, to put something more tangible on the table, we have a 30-day free return policy, and offer a 1-year warranty on all our products. We want to see your smile, in and outside our ice baths & on and off the course.

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